Senior Brand Manager Rum & Liquor

Job Description

Job Title: Senior Brand Manager Rum & Liquor

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

Purpose of the Role

Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.

Experience / skills required

• Deliver brand P&L, growth, market share, brand health, and ROI objectives across assigned rum brands and portfolio segments.

• Support the development and execution of annual brand plans aligned with global and regional brand strategies.

• Own the execution of the end-to-end consumer and shopper journey, translating global campaigns, growth drivers, and innovation initiatives into locally relevant activations with the Partners.

• Translate consumer, shopper, and cultural insights into compelling activation programs that drive recruitment, penetration, engagement, and loyalty.

• Lead the adaptation of global creative campaigns and brand assets for Africa Partner Markets, ensuring cultural relevance and executional excellence.

• Support brand governance across all Partner Markets by ensuring compliance with global brand standards, visual identity systems, communication guidelines, and responsible marketing policies.

• Partner with market teams to ensure consistent and high-quality execution of brand campaigns, activations, and innovation launches.

• Manage agency partners and adaptation workflows to ensure timely, cost-effective, and high-quality delivery of marketing assets.

• Collaborate closely with Commercial, Supply, Finance, Consumer & Shopper Insights, and Innovation teams to identify and unlock growth opportunities.

• Track, analyse, and report business performance, market trends, and campaign effectiveness, driving optimization actions where required.

• Manage brand budgets and marketing investments to maximize efficiency and commercial return.

• Support innovation launches, portfolio expansion opportunities, and market development initiatives across Africa Partner Markets.

• Share best practices and learnings across markets to enhance marketing effectiveness and execution excellence throughout the region.

Key Competencies (3)

• Consumer, Shopper & Cultural Understanding

• Brand Building & Activation Excellence

• Commercial and Financial Acumen & Cross-Functional Leadership

• Digital and AI literacy

Qualifications and Experience Required

Degree in Marketing, Business or related discipline.

Typically 4-7 years of marketing, commercial or FMCG experience.

Proven track record delivering integrated campaigns and business results.

Strong stakeholder management and project leadership skills..

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Regular

Lagos HQ

2026-09-23